SNAPSHOT - Andrea Roccioletti
@ De Peper, Overtoom 301, OT301 Amsterdam
Snapshot is a sort of great remixed “still image”
of the last 15 years of advertising campaigns
of various kinds, with their metaphors
and their imaginary, from drinks to clothing,
from contemporary art exhibitions to cars,
from deodorants to the awareness
about social important issues;
as well as the memory may remember:
in fragments, to misunderstandings
or with new relations of ideas,
adherent or totally divergent from the initial message
that the postcard advertising wanted to give.
The public can participate in deciding the destination of the fragments of the artwork,
which will be sent by post at the end of the exhibition.
De Peper is a non-commercial, not for profit
bioorganic vegan cultural kitchen
run by volunteers collective,
which experiments, develops
and provides a subcultural platform
for food, art and music.